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SEO is an abbreviation for "Search Engine Optimization". This means that your website can be found on search engines when a search is carried out relating to content on your website. The idea of a website is so that customers visit your website to obtain goods, services or information about your product. It is great to have a good website but if your customers can't find it then it may not be of much use.

Your website is an important part of your business acting as a shop front online for your customers. More than ever people are going to search engines such as Google, Yahoo or MSN to search out products or services, chances are if your competitors are listed on the page before you they will likely get a call for potential business. In saying that if your website is not designed correctly you may find that customers will go to your website and find it hard to navigate resulting in their leaving your site. These are important points to consider when implementing a website. You as the customer must ask these questions of your web developer to ensure you get the most out of your site.

Ranking your website in search engines is a very important part of your overall website design. A good web developer will explain this to you and incorporate good SEO into your website upon implementation.

When planning a website it is good to have as much involvement as possible as you know your product and customer better than anyone. You will more than likely need to provide content, a logo and/or images for your website.

Joogle can assist with suggestion for content writing and may also assist with ideas about what type of images to use but it is you at the end of the day that needs to be happy with what you are putting out to your customers.

If you don't have a logo we can design one for you and if you are not sure about what content you need to write we can assist with this too.

Our web-developers will consult you each step of the way from colours to content, discuss functionality and encourage your input from start to finish to ensure your website is relevant to your business and customer

Your website is like a store front for your business AND it works for you while you sleep. Ask anybody who is looking for a product or service where they look and how they found it. You will probably find most people go on the internet and use local business search, Google or some other search engine to find what they are looking for.

If your website is designed correctly your visitors will find what they are looking for and call you for information, or perhaps order online.

Your website can give information to customers when they need it, offer specials, sell products and reach a much larger audience at much cheaper rates. It is one of your best resources if used to its potential.

In this day and age most business have websites to distribute information for their clients. Forms or brochures can be downloaded saving on printing or mailing costs, news letters can be used to keep in touch with your customers  and much more.

Generally there are three main setup costs involved with setting up a website. Domain name registration, hosting and website development however this can vary depending on your requirements.

1:   Domain Name registration: A Domain Name Registrar will register your domain name for a period of time usually between 12 – 24 months. Domain name registration can vary in price ranging from $10 per year to $50 depending on who you choose as a registrar 

2:   Hosting: Hosting can cost anywhere from $10 per month to around $40 depending on what your website is used for and how much space you need. This is decided upon usually with your web developer. Generally speaking in Australia the average starting price for an informational website is $10 upward. 

3:  Website Design and Development: Costs for web development vary, there is no set price. Some developers start from as little as a few hundred and can move into thousands. There are many web developers, experienced and not so experienced offering web services. The choice will depend on your needs and the type of website you choose. 

Search the internet and have a look around at different prices and packages, find out what support is available and most importantly what it will cost for future updates.

Generally there are 2 basic ongoing costs to maintain your website once it has been implemented. These include but are not limited to Hosting and Domain Name renewal 

Ongoing costs for websites are monthly or annual depending on your provider. Monthly Hosting fees can start from $9.95 per month and up while Domain Name renewal will generally be every two years however this again depends on your provider.

If you need to update your website and cant do it yourself you will have to pay your web developer for updates as an extra expense. If your website needs changing constantly then a content management website might be a better way to go and is of no cost.

In summary

Hosting - paid annually

Domain Name Registration -  every two years

Website Development - one-off unless another arrangement has been made.

Depending on your needs a basic informational website with less than 10 pages can take anywhere from 2 - 5 days. Some customers request shopping carts, or would like news letters or blogs as a part of their website which will increase the time it takes to finish your website. More complex websites can take upto a few weeks

Joogle allows you to view its progress within a few hours by logging onto an address to view your website as we develop. This allows for quicker development and we can correct things as we go rather than wait for the finished product before making requested changes.

Updating your website will depend on whether you have content management, a web developer to do it for you, or you know how to update it yourself.

If you use content management then your web developer can provide you with a link where you can log in and make your own updates, alternatively you can request your web developer to update for you however that may attract an hourly fee.

If your website was developed by us we provide training manuals and on-site training to get started. See our downloads section under our support link to view our free tutorials. If you have a tutorial request, please send us an email and we will create one for you.

Content Management Websites

So what is content management and how will it help you?

Content Management is an area on your website that allows you to update, edit or delete your own content. For example if you want to update your product information,  write your own articles for your website or make new links then content management is for you.

Content management takes out all the technical difficulties most people face when having to update their website, it also allows you to do yourself what you otherwise would have to pay a web developer to do for you.

So what are the parts to a good content management system?

  • Allows you to easily submit content
  • live updates of your site, meaning the update is instant
  • requires no knowledge of HTML 
  • easy and simple to use 

If you would like content management on your website contact us today to find out how we can get you started.

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Depending on your plan when you purchase a website or hosting package with Joogle support is generally provided through our website or contacting us by phone.

Support is provided for both your website and hosting packages. You can contact us 7 days a week for technical assistance via our online ticket system under the Support link at the top of the page.

If you are an existing customer you will have a member log-in and can log in to your account and submit support tickets. If you have forgotten your password click the forgot password button at the bottom of the log in box or send us a quick email and we will reset it for you.

For Website changes or enquiries - Monday - Friday 9am - 5pm

 

There are a number of ways you can get your site listed in Google but basically the bottom line is good web development and design and well thought out content. Google is changing rapidly and its primary focus is good user content, it is important to write your content for users,not search engines.

There are two kinds of search, Pay per click (Google Ads) and organic or free search. 

The free search in Google is when someone types in a search query about your business or website and you come up in the search results on the left hand side and under the sponsored links. The other section of Google right at the top and to the right is a Sponsored links section where you can purchase pay per click to appear there.

All websites have a fair go at general free search, there is no way to pay to get a higher listing for free search at least with Google. Google do not guarantee anyone results. It all comes down to lots of content about your business and good web design from the web developer.

Some hints ans tips for a good search result

  • Think about the key words your customers are likely to search for when looking for your business and place them throughout your content, for example say a client is looking for a cake decorating service, think about what they would type into Google  More than likely it would something like "cake decorator in perth", in which case you can target your keywords around that phrase. Another thing to consider when writing content for your site is what page the visitor is likely to land on, for example a visitor might type in "how to decorate wedding cakes". If you have a page that contains relevant content it is likely to show up in the search results so it is always a good idea to write your content in such a way that it is relevant to what people are searching for. It is important not to inject to many keywords or phrases in your content, this can result in your site becoming banned from search. Over the years Google has picked up on keyword spamming and deals with with this appropriately.
  • Give your article a title that reflects what the page is about, include your search phrase in the dirst paragraph and possible the last, if the page has only one paragraph then one mention of the phrase is sufficient.
  • Ensure all images are named correctly, for example a cake on a page about wedding cakes would be better to have a name of wedding-cake-showcase.jpg rather than myimage.jpg Images should always use descriptive text and alt text to describe the image.
  • All links to other pages should include a "title" attribute, for example a link to My Cakes would look like this.
    <a href="/mycakes.html" title="My Cakes">My Cakes </a>
    This tells users and search engines what content the link is pointing to, it is very useful for screen readers and is good practice.
  • Changing content is always good, it keeps the robots coming back to visit your site regularly so be sure to update your website frequently
  • Get going on Facebook, Twitter and Google plus to help generate more leads to your website, See our article on Google+ and why you should pay attention
  • If possible, get a YouTube channel and link up to your website
  • Register on free directory websites such as gumtree. There are many directories that will list your site for free.
  • Register on Google Maps and Google Places
  • swap links with similar websites. For example, if you are a cake decorator it would be a wise move to try and get links to wedding websites but not much use to place a link on a car dealership. Google is very smart and you can actually lose ranking for irrelevant links. The key here is to have backlinks to websites that reflect the content on your website
  • internal links on your site are a great way to increase your ranking, linking between pages on your site will help.
  • Ensure you have relevant Browser Titles and Page headings

 

These are just a few hints and tips. SEO is a very large topic with professionals who do just SEO all day everyday. You can always consult an expert to see what your options are.

Google Pay per Click 

Google Ads on the other hand is a pay per click advertising campaign where you sign up with Google, type out your ad, enter some keywords and you appear under the sponsored links section.

This is fast and effective but depending on your competition it can sometimes be costly if your kewords are to broad. Google Ads allows you to zero in on your customers using geographic targeting so your Ads only show in areas you select. You can pay as you go and opt out when ever you like.

Visit Google Adwords for more information

So what is content management and how will it help you?

Content Management is an area on your website that allows you to update, edit or delete your own content. For example if you want to update your product information,  write your own articles for your website or make new links then content management is for you.

Content management takes out all the technical difficulties most people face when having to update their website, it also allows you to do yourself what you otherwise would have to pay a web developer to do for you.

So what are the parts to a good content management system?

  • Allows you to easily submit content
  • live updates of your site, meaning the update is instant
  • requires no knowledge of HTML 
  • easy and simple to use 

If you would like content management on your website contact us today to find out how we can get you started.